Bang!: Getting Your Message Heard in a Noisy World @ Booksfree.com


	Bang!: Getting Your Message Heard in a Noisy World @ Booksfree.com

Bang!: Getting Your Message Heard in a Noisy World

by Linda Kaplan Thaler

Format:  Paperback
Published:  January 2005
Category:  Advertising & Promotion
Publisher:  Bantam Dell Pub Group
Pages:  244

Learn More

Description

We all want to get our message heard. And in Bang!, marketing gurus Linda Kaplan Thaler and Robin Koval tell us how. They and their talented colleagues are the brains behind a host of memorable and highly successful ads, from the enormously successful AFLAC duck to the irresistibly sentimental “Kodak Moment” to Herbal Essences’ outrageous “Totally Organic Experience.” In Bang!, Kaplan Thaler and Koval offer proven strategies for creating a loud, clear, attention-grabbing message about and product or service.

Full of entertaining anecdotes and inspiring accounts of campaigns that have propelled revenues and dramatically increased market share, Bang! shows managers how to create a marketing campaign that cuts through the message clutter and creates a genuine marketing explosion.

Rent Bang!: Getting Your Message Heard in a Noisy World by Linda Kaplan Thaler at Booksfree.com! We make renting great books like Bang!: Getting Your Message Heard in a Noisy World easy by charging no late fees, and free shipping both ways!

Home / ay-ban / Bang!: Getting Your Message Heard in a Noisy World /

	As Featured In: Click on the logos below to read article.