Joe Girard wasn't always a success. He grew up in the ghettos of Detroit, never finished high school, and lost his home building business and his home before starting over as a salesman. During that 15 year career, he sold over 13,000 cars -- averaging six per day! Each sale was an individual retail sale, no fleets.

Joe Girard has been in the trenches and he knows what works.

In this collection, Joe shares his own story, and addresses such topics as:

• Sales ethics and the importance of your reputation
• How to find customers during slow times
• How and when to interact with a prospect and involve them in your presentation
• Customer service and mobilizing the people in your company to keep customers happy -- and coming back for more

Whether selling a service, a product, or yourself, Joe Girard's proven techniques are perfect advice for those just entering sales as well as the