You will meet four women entrepreneurs. Although their names have been changed these are real women with real lives and real experiences. While each of their stories is different, similar patterns weave in and out of each of their tales as owner/operator of their own businesses. The warp and woof of their entrepreneurial lives creates an existence for each of them that can best be described as a metaphorical journey.

The use of the journey metaphor was a natural result of listening to these women recounting anecdotes about their lives as female entrepreneurs. For centuries we have used metaphors to tell stories, to create visual explanations. In Her Journey the metaphor of a journey describes entrepreneurship in terms of the patterns observed at the outset of the entrepreneurial journey, en route, and at the probable termination of the journey.