Made to Stick: Why Some Ideas Survive and Others Die @ Booksfree.com


	Made to Stick: Why Some Ideas Survive and Others Die @ Booksfree.com

Made to Stick: Why Some Ideas Survive and Others Die

by Chip Heath

Format:  CD Audiobook
Published:  January 2007
Category:  Economics
Publisher:  Random House
Narrator:  Dan Heath

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Description

A groundbreaking resource for those who need to deliver a memorable message introduces six key principles that help make messages stick--simplicity, unexpectedness, concreteness, credibility, emotions, and stories--and explains how to incorporate each of these factors into the creative thought process. Simultaneous.

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