Positioning: The Battle for Your Mind @ Booksfree.com


	Positioning: The Battle for Your Mind @ Booksfree.com

Positioning: The Battle for Your Mind

by Al Ries

Format:  CD Audiobook
Published:  June 2004
Category:  Marketing - General
Publisher:  Natl Book Network
Narrator:  Jack Trout

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Description

Discusses the new, key advertising concept of positioning, explaining ways companies can create a "position" in the client's mind when launching ad and marketing campaigns, with many fascinating case histories and helpful pointers. Book available.

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