| The Mother of All Pregnancy Books is funny, entertaining, and packed with tons of nuts-and-bolts information. Unlike all those other bossy, tell-you-what-to-do titles, this book presents expectant parents with all the facts on such perennial hot topics as pain relief during labor, episiotomy, and circumcision, and empowers them to make informed personal choices. Unique and innovative, this book is packed with tools readers won't find anywhere else, including charts highlighting the risks of using various over-the-counter drug products during pregnancy, tables summarizing the functions of the 10 most important nutrients during pregnancy, lists of the 10 best-and worst-baby products, and much, much more. Featuring a glossary of pregnancy-related terms, a sample birth plan and a set of emergency childbirth procedures, The Mother of All Pregnancy Books isn't afraid to tackle difficult subjects, like infertility, high-risk pregnancy, and pregnancy and infant loss-topics that most other pregnancy books shy away from. ABOUT THE AUDIENCE
There are approximately 4 million births per year in the United States, according to the US Census Bureau. The pregnancy rate has stayed relatively stable over the last decade and a half, with about 11% of women ages 15 to 44 pregnant any year.
The products and services of reproduction and childbirth are now sold by maternity specialists to working women who tend to be demanding, intelligent customers. Sales in the pregnancy category have increased dramatically over the last decade (American Demographics, October 1996). |
