Inspired after seeing the plethora of misinformation reported during the 2004 presidential election, Truth: The No-BS Guide to Navigating a Media-Bias World presents a new way of staying educated in today's media-saturated society.

Truth offers a new perspective on claims that the mainstream media is biased. Readers, listeners, and viewers must understand two essential truths:

-Media outlets are biased to cater to their customer base.

-Media bias can be useful if you know how to use it.

Just as a great golfer knows how to play the wind, media consumers must know how to use media bias in understanding the greater reality of an issue.

Truth introduces the ROIL System—Read, Observe, Interview, Learn—a timesaving method that Daly developed during his days as a journalist. This methodology offers a way to stay well-informed, understand all sides of an issue, and process this information to form an educated opinion. The ROIL System is designed to be utilized while you are driving in your car, sitting on your couch, working out at the gym, or surfing the Internet. Truth even offers a 'Mini ROIL' plan as a means for added efficiency.

Masters of the ROIL System will come to understand what the media doesn't often deliver--the truth.